{"id":6249,"date":"2020-10-11T13:34:17","date_gmt":"2020-10-11T11:34:17","guid":{"rendered":"https:\/\/www.comyounicate.nl\/?page_id=6249"},"modified":"2022-06-18T17:35:52","modified_gmt":"2022-06-18T15:35:52","slug":"wat-is-employer-branding","status":"publish","type":"page","link":"https:\/\/cluster.swlogin.nl\/comyounicate\/wat-is-employer-branding\/","title":{"rendered":"Wat is employer branding?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2uyobe-7d46d6f4412109f2a035cef48eeb8503\">\n.avia-section.av-ka2uyobe-7d46d6f4412109f2a035cef48eeb8503{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/05\/Ontwerp-zonder-titel-1500x670.png);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-ka2uyobe-7d46d6f4412109f2a035cef48eeb8503 .av-section-color-overlay{\nopacity:0.5;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ka2uyobe-7d46d6f4412109f2a035cef48eeb8503 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link ' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4f60ch-0e995655e7d11c644129b544d9dac8fd\">\n.flex_column.av-4f60ch-0e995655e7d11c644129b544d9dac8fd{\nborder-radius:3px 3px 3px 3px;\npadding:30px 30px 30px 70px;\n}\n<\/style>\n<div  class='flex_column av-4f60ch-0e995655e7d11c644129b544d9dac8fd av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652\">\n#top .av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652{\npadding-bottom:7px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ka42pxsk-7763d0f1e54f5f890fa5d85ed261e652 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size av-linked-heading'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Wat is employer branding?<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>De basis voor een sterk werkgeversmerk.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-144ceqp-a9cbb08533a646e078006a4e92b9a6b2\">\n.avia-section.av-144ceqp-a9cbb08533a646e078006a4e92b9a6b2{\nbackground-color:#2c3468;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-144ceqp-a9cbb08533a646e078006a4e92b9a6b2 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12wtu4x-e525e7c8bfc40285f10d9d83962ab0f8\">\n.flex_column.av-12wtu4x-e525e7c8bfc40285f10d9d83962ab0f8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-12wtu4x-e525e7c8bfc40285f10d9d83962ab0f8 av_three_fifth  avia-builder-el-4  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16\">\n#top .av_textblock_section.av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Wat is employer branding?<\/h3>\n<p class=\"p1\"><span class=\"s1\">Een onderwerp waar je als organisatie niet omheen kunt. Bij grotere organisaties zie je de functie employer branding specialist steeds vaker opduiken. Een signaal dat het thema steeds serieuzer wordt genomen en aandacht krijgt. Kortom: wat is employer branding?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Voor kleinere organisaties is het wat lastiger in te vullen en wordt het opgepakt door diegene die enthousiast is over dit onderwerp.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De opvattingen over dit onderwerp lopen uiteen. De een benadert het vooral vanuit recruitment. Een ander legt de focus op marketing en een volgende zal het vanuit HR aanpakken.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bvyx0-0b1385211739f1d94bfcf1cc1a44f131\">\n#top .hr.hr-invisible.av-ka2bvyx0-0b1385211739f1d94bfcf1cc1a44f131{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-ka2bvyx0-0b1385211739f1d94bfcf1cc1a44f131 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16\">\n#top .av_textblock_section.av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\"><span class=\"s1\">Een korte test<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Bekijk onderstaande video en bepaal waar jij of je organisatie staat op de \u2018employer-branding-ladder\u2019.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-5sfzpl-2c562853c021dd19063c0ca7edd5f76d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/lB6kogaVpGE'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Employer branding test!\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/lB6kogaVpGE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16\">\n#top .av_textblock_section.av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><span class=\"s1\">En? Valt het je mee? Of moet moet je flink aan de bak? Geen paniek. Lees en kijk rustig verder.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16\">\n#top .av_textblock_section.av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Twee doelgroepen<\/h3>\n<p class=\"p1\"><span class=\"s1\">Het is het verkrijgen en behouden van een voorkeurspositie bij twee doelgroepen: huidige medewerkers en toekomstige medewerkers. Bij branding ligt de focus op een product of dienst. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bij bij employer branding staat de (toekomstige) medewerker centraal. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Vanzelfsprekend de belangrijkste asset van je organisatie, toch?<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-49f3zd-d41812386d1aaf553f7d54928a6a8572 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/R9Qa-cyl568'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Wat is employer branding?\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/R9Qa-cyl568?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-15  el_after_av_video  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16\">\n#top .av_textblock_section.av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\"><span class=\"s1\">Welke aantrekkingskracht heb jij op je doelgroep?<\/span><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16\">\n#top .av_textblock_section.av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-k2aac4d4-684e3c92c6e5aee6dc3e23e8d3178d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Identiteit<\/h4>\n<p class=\"p1\"><span class=\"s1\">Een aantrekkelijk bedrijf heeft een sterke identiteit. Iets wat het uniek maakt waardoor het boven de rest uitsteekt. Vertel een authentiek verhaal. Daarmee ben je onderscheidend en je laat daarmee zien wie en wat je als bedrijf te bieden hebt.<\/span><\/p>\n<h4>Strategie<\/h4>\n<p class=\"p1\"><span class=\"s1\">De basis is een heldere strategie. Mensen herkennen zich in de identiteit en willen graag voor dat bedrijf werken. En tegelijkertijd is het een richtlijn. Het laat daarmee zien waar het bedrijf voor staat zodat het de juiste kandidaten aantrekt.<\/span><\/p>\n<h4>Imago &amp; merk<\/h4>\n<p class=\"p1\"><span class=\"s1\">Een positief werkgeversimago en sterk werkgeversmerk is essentieel. Bedrijven die zich onderscheiden van de concurrentie hebben een grotere kans om (vakbekwame) medewerkers aan te trekken, maar ook te behouden.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-6ie295-ea49af14771c66aae0b1e21a878a8eb2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/M2TPc_Pl0mI'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Employer branding - geloofwaardige boodschap\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/M2TPc_Pl0mI?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e\">\n#top .hr.hr-invisible.av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k2a9nci3-5542c18c1b6c43b36e7c6137268cd99e hr-invisible  avia-builder-el-21  el_after_av_video  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xvaccx-9429d780ebb1b113c04bea26af6ade7f\">\n.flex_column.av-xvaccx-9429d780ebb1b113c04bea26af6ade7f{\nborder-radius:3px 3px 3px 3px;\npadding:30px 30px 30px 30px;\nbackground-color:#15193b;\n}\n<\/style>\n<div  class='flex_column av-xvaccx-9429d780ebb1b113c04bea26af6ade7f av_two_fifth  avia-builder-el-22  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ndq49-c48086200e95b3509bda0fa0a9e6f5c0\">\n#top .av-special-heading.av-4ndq49-c48086200e95b3509bda0fa0a9e6f5c0{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-4ndq49-c48086200e95b3509bda0fa0a9e6f5c0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4ndq49-c48086200e95b3509bda0fa0a9e6f5c0 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-4ndq49-c48086200e95b3509bda0fa0a9e6f5c0 .av-subheading{\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-4ndq49-c48086200e95b3509bda0fa0a9e6f5c0 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-23  el_before_av_contact  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Advies nodig? Plan een gesprek.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<form action=\"https:\/\/cluster.swlogin.nl\/comyounicate\/wat-is-employer-branding\/\" method=\"post\" data-fields-with-error=\"Fouten gevonden in de volgende velden:\" class=\"avia_ajax_form av-form-labels-hidden   avia-builder-el-24  el_after_av_heading  el_before_av_hr   \" data-avia-form-id=\"1\" data-avia-redirect='https:\/\/cluster.swlogin.nl\/comyounicate\/aanvraag-adviesgesprek\/' ><fieldset><p class='  first_form  form_element form_element_half' id='element_avia_1_1'><label for=\"avia_1_1\">Naam <abbr class=\"required\" title=\"vereist\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\"  placeholder='Naam*'\/><\/p><p class='  form_element form_element_half' id='element_avia_2_1'><label for=\"avia_2_1\">Bedrijfsnaam <abbr class=\"required\" title=\"vereist\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_2_1\" value=\"\"  placeholder='Bedrijfsnaam*'\/><\/p><p class='  first_form  form_element form_element_half' id='element_avia_3_1'><label for=\"avia_3_1\">E-mailadres <abbr class=\"required\" title=\"vereist\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_3_1\" value=\"\"  placeholder='E-mailadres*'\/><\/p><p class='  form_element form_element_half' id='element_avia_4_1'><label for=\"avia_4_1\">Telefoonnummer <abbr class=\"required\" title=\"vereist\">*<\/abbr><\/label> <input name=\"avia_4_1\" class=\"text_input is_phone\" type=\"text\" id=\"avia_4_1\" value=\"\"  placeholder='Telefoonnummer*'\/><\/p><p class='  first_form  form_element form_fullwidth av-last-visible-form-element' id='element_avia_5_1'><label for=\"avia_5_1\" class=\"textare_label hidden textare_label_avia_5_1\">Type je vraag...<\/label><textarea  placeholder='Type je vraag...' name=\"avia_5_1\" class=\"text_area \" cols=\"40\" rows=\"7\" id=\"avia_5_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_6_1\" class=\"hidden \" id=\"avia_6_1\" value=\"\" \/><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Ja, ik ga graag in gesprek!\" class=\"button\"  data-sending-label=\"Verzenden\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bkgpu-282122bf3e92449fd4ed5e381bf925a0\">\n#top .hr.hr-invisible.av-ka2bkgpu-282122bf3e92449fd4ed5e381bf925a0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ka2bkgpu-282122bf3e92449fd4ed5e381bf925a0 hr-invisible  avia-builder-el-25  el_after_av_contact  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bqe7d-32fb945db79f8a32ee10a15e42a00a8f\">\n.avia-image-container.av-ka2bqe7d-32fb945db79f8a32ee10a15e42a00a8f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ka2bqe7d-32fb945db79f8a32ee10a15e42a00a8f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ka2bqe7d-32fb945db79f8a32ee10a15e42a00a8f av-styling-circle avia-align-center  avia-builder-el-26  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5739 avia-img-lazy-loading-not-5739 avia_image ' src=\"https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/01\/Gaby-van-Tol-Clafis-80x80.jpeg\" alt='Employer branding' title='Gaby van Tol Clafis'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/01\/Gaby-van-Tol-Clafis-80x80.jpeg 80w, https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/01\/Gaby-van-Tol-Clafis-300x300.jpeg 300w, https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/01\/Gaby-van-Tol-Clafis-36x36.jpeg 36w, https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/01\/Gaby-van-Tol-Clafis-180x180.jpeg 180w, https:\/\/cluster.swlogin.nl\/wp-content\/uploads\/sites\/94\/2020\/01\/Gaby-van-Tol-Clafis.jpeg 500w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ka2bqtt3-73a1b7051b0318fba93658e860840c42 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Gaby over Comyounicate<\/h3>\n<p style=\"text-align: center;\">&#8220;Door zijn technische achtergrond weet Arno heel goed die o zo belangrijke inhoud te vertalen naar een sterk creatief concept.<\/p>\n<p style=\"text-align: center;\">Die mooie combinatie van kennis van techniek, content creatie en heldere inzichten als het gaat om Employer Branding maken van Arno ware specialist.&#8221;<\/p>\n<h3 style=\"text-align: center;\">Gaby van Tol<\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.clafis.nl\/\" target=\"_blank\" rel=\"noopener\"><em>CLAFIS Ingenieus<\/em><\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bkgpu-aa6be77ed2ed13e533bcc76d5d33dce4\">\n#top .hr.hr-invisible.av-ka2bkgpu-aa6be77ed2ed13e533bcc76d5d33dce4{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-ka2bkgpu-aa6be77ed2ed13e533bcc76d5d33dce4 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hxvgp-3762eacd7341f2b9402a580a3fa8875e\">\n#top .av-special-heading.av-2hxvgp-3762eacd7341f2b9402a580a3fa8875e{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-2hxvgp-3762eacd7341f2b9402a580a3fa8875e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2hxvgp-3762eacd7341f2b9402a580a3fa8875e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-2hxvgp-3762eacd7341f2b9402a580a3fa8875e .av-subheading{\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-2hxvgp-3762eacd7341f2b9402a580a3fa8875e av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-29  el_after_av_hr  el_before_av_hr  av-linked-heading'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Nuttige links<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8\">\n#top .hr.hr-invisible.av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8 hr-invisible  avia-builder-el-30  el_after_av_heading  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2cr1tg-8830c0db10a73f615f8d04aa4aeb2342\">\n#top #wrap_all .avia-button.av-ka2cr1tg-8830c0db10a73f615f8d04aa4aeb2342{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ka2cr1tg-8830c0db10a73f615f8d04aa4aeb2342:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/cluster.swlogin.nl\/comyounicate\/ontvang-elke-maand-3-tips\/' class='avia-color-theme-color avia-button avia-button-fullwidth av-ka2cr1tg-8830c0db10a73f615f8d04aa4aeb2342 avia-icon_select-no avia-color-theme-color'  ><span class='avia_iconbox_title' >Ontvang elke maand tips<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8\">\n#top .hr.hr-invisible.av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8 hr-invisible  avia-builder-el-32  el_after_av_button_big  el_before_av_button_big  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-33  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2ctjuu-b3fd8ab7ac17616034bd4fff6c861256\">\n#top #wrap_all .avia-button.av-ka2ctjuu-b3fd8ab7ac17616034bd4fff6c861256{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ka2ctjuu-b3fd8ab7ac17616034bd4fff6c861256:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/cluster.swlogin.nl\/comyounicate\/merkambassadeurs\/' class='avia-color-theme-color avia-button avia-button-fullwidth av-ka2ctjuu-b3fd8ab7ac17616034bd4fff6c861256 avia-icon_select-no avia-color-theme-color'  ><span class='avia_iconbox_title' >Ambassadeurschap<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8\">\n#top .hr.hr-invisible.av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ka2bkgpu-bb10d3415443d556fb476e5a9c8d5de8 hr-invisible  avia-builder-el-34  el_after_av_button_big  el_before_av_button_big  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-35  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2cuxhh-fa69a96bd03d7930c735d6def896662a\">\n#top #wrap_all .avia-button.av-ka2cuxhh-fa69a96bd03d7930c735d6def896662a{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ka2cuxhh-fa69a96bd03d7930c735d6def896662a:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/cluster.swlogin.nl\/comyounicate\/kennissessie-employer-branding\/' class='avia-color-theme-color avia-button avia-button-fullwidth av-ka2cuxhh-fa69a96bd03d7930c735d6def896662a avia-icon_select-no avia-color-theme-color'  ><span class='avia_iconbox_title' >Kennissessie voor jouw bedrijf?<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-612rzd-400cc4fd5b89ff34f533e0403220ecea main_color avia-section-default avia-no-border-styling  avia-builder-el-36  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6249'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3uzka1-a682bd4b1b8d1d97248069ff2c61978b\">\n#top .av-special-heading.av-3uzka1-a682bd4b1b8d1d97248069ff2c61978b{\nmargin:50px 50px 50px 50px;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3uzka1-a682bd4b1b8d1d97248069ff2c61978b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3uzka1-a682bd4b1b8d1d97248069ff2c61978b .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-3uzka1-a682bd4b1b8d1d97248069ff2c61978b av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-37  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Concreet aan de slag<\/h2><div class='av-subheading av-subheading_below'><p>Wil je meer weten welke impact employer branding heeft op jouw organisatie?<br \/>\nNeem contact op en we zorgen samen voor een sterk werkgeversmerk.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka7ya8bs-97f22f38b9dd5298e15e9308ae9fa3ad\">\n#top .hr.hr-invisible.av-ka7ya8bs-97f22f38b9dd5298e15e9308ae9fa3ad{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ka7ya8bs-97f22f38b9dd5298e15e9308ae9fa3ad hr-invisible  avia-builder-el-38  el_after_av_heading  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka2x4974-c8ca3c5f34502468729fec032ec234ac\">\n.flex_column.av-ka2x4974-c8ca3c5f34502468729fec032ec234ac{\nborder-radius:3px 3px 3px 3px;\npadding:30px 30px 30px 30px;\nbackground-color:#2c3468;\n}\n<\/style>\n<div  class='flex_column av-ka2x4974-c8ca3c5f34502468729fec032ec234ac av_one_half  avia-builder-el-39  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka7yinfg-caabbfc37498d144d142717544df7e94\">\n#top .av-special-heading.av-ka7yinfg-caabbfc37498d144d142717544df7e94{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-ka7yinfg-caabbfc37498d144d142717544df7e94 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ka7yinfg-caabbfc37498d144d142717544df7e94 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ka7yinfg-caabbfc37498d144d142717544df7e94 .av-subheading{\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-ka7yinfg-caabbfc37498d144d142717544df7e94 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-40  el_before_av_contact  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Plan een gesprek<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<form action=\"https:\/\/cluster.swlogin.nl\/comyounicate\/wat-is-employer-branding\/\" method=\"post\" data-fields-with-error=\"Fouten gevonden in de volgende velden:\" class=\"avia_ajax_form av-form-labels-hidden   avia-builder-el-41  el_after_av_heading  avia-builder-el-last   \" data-avia-form-id=\"2\" data-avia-redirect='https:\/\/cluster.swlogin.nl\/comyounicate\/aanvraag-adviesgesprek\/' ><fieldset><p class='  first_form  form_element form_element_half' id='element_avia_1_2'><label for=\"avia_1_2\">Naam <abbr class=\"required\" title=\"vereist\">*<\/abbr><\/label> <input name=\"avia_1_2\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_2\" value=\"\"  placeholder='Naam*'\/><\/p><p class='  form_element form_element_half' id='element_avia_2_2'><label for=\"avia_2_2\">Bedrijfsnaam <abbr class=\"required\" title=\"vereist\">*<\/abbr><\/label> <input name=\"avia_2_2\" class=\"text_input is_empty\" type=\"text\" id=\"avia_2_2\" value=\"\"  placeholder='Bedrijfsnaam*'\/><\/p><p 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